World Advertising Research Centre (WARC)
Number of simultaneous users
Unlimited
Allowable Uses
Access is available on and off campus to Toronto Metropolitan University students, faculty and staff.
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Description
The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns. It includes case studies, marketing intelligence, best practice guides, consumer insight, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners and more.