Skip to main menu Skip to content


Number of simultaneous users


Allowable Uses

Access is available on and off campus to Ryerson University students, faculty and staff.
View detailed usage information


Users must enter a valid email address in order to export charts and reports.

Vividata is Canada’s authoritative source of audience data, print & digital, for magazines and newspapers. Founded in 2014, Vividata is the amalgamated organization of two pre-eminent media measurement bodies, NADbank +PMB. Vividata’s survey provides measurement for 80+ consumer magazines, and 70+ daily newspapers. The annual national sample of 36,000 Canadians (age 12+) surveyed across 50+ markets, is released quarterly as rolling 12 month data. In addition to providing 360° readership metrics, Vividata delivers a comprehensive database of consumer demographics, media usage, lifestyle and attitudinal data and product usage across 300+ categories.