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Vividata is Canada’s authoritative source of audience data, print & digital, for magazines and newspapers. Founded in 2014, Vividata is the amalgamated organization of two pre-eminent media measurement bodies, NADbank +PMB. Vividata’s survey provides measurement for 80+ consumer magazines, and 70+ daily newspapers. The annual national sample of 36,000 Canadians (age 12+) surveyed across 50+ markets, is released quarterly as rolling 12 month data. In addition to providing 360° readership metrics, Vividata delivers a comprehensive database of consumer demographics, media usage, lifestyle and attitudinal data and product usage across 300+ categories.