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New: Media Technology Monitor

Ryerson now has access Media Technology Monitor (MTM).

Based on 12,000 telephone interviews annually, this resource provides Canadian research data in the area of technology ownership and use. MTM has spoken to 100,000 Canadians (equally split between Anglophones and Francophones) over the past decade, making it a valuable media technology tracking survey of its kind. Highlighted themes include television platforms, internet activities, radio platforms, mobile phone activities, tablets, media usage by device, online engagement with TV, content and new platform users.

Check out the trending tool, and data analysis tool for various ways of filtering data. MTM also provides reports specifically about different media and market reports of all provinces in Canada.

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