If you’re been up to the 4th floor of the library and peered into Special Collections, you may have seen this funny creature sitting in the corner and wondered: “What the heck is that?”
Well, that’s Max, a larger version of the plush Kodak Kolorkins toys, produced by Kodak from 1988 until the later 1990’s. Beginning in 1988, Kodak Canada began giving away the tiny, stuffed promotional toys away in exchange for mailed-in points that customers collected from film and batteries. The promotion was wildly popular, and by the time the first promotion was over, they had given away 225,000 toys and were recognized as runner up in the Council of Sales Promotion Agencies’ first “Awards of Excellent”.
There were three series of Kolorkins, and our friend Max (along with his friends Click, Zoom, Check and Digit) was part of the last series, produced in 1999 as part of Kodak Canada’s centennial.
If you’d like to visit Max, or explore more of our collections, please drop by Special Collections, located on the 4th floor of the library building, or make an appointment by emailing email@example.com.
“The Awards for Excellence.” Adweek’s Marketing Week 12 June 1989: p12+. Academic OneFile. Web. 30 July 2015. URL http://go.galegroup.com/ps/i.do?id=GALE%7CA7694025&v=2.1&u=rpu_main&it=r&p=AONE&sw=w&asid=c3942ee28e69dc4ec3ca77e9effae9a0
“Kodak unveils promo series.” Chain Drug Review 17 June 1991: 158. Academic OneFile. Web. 30 July 2015. http://go.galegroup.com/ps/i.do?id=GALE%7CA10958413&v=2.1&u=rpu_main&it=r&p=AONE&sw=w&asid=d90584f76f2719b2adfdc837671b8318
“MARCH OF THE KOLORKINS.” Toronto Star, Feb 20, 1989. http://ezproxy.lib.ryerson.ca/login?url=http://search.proquest.com/docview/435873367?accountid=13631.